December 12, 2018

Destination Marketing Strategies to Bring Travellers to the Maldives in 2019

The ever-expanding skyline, the refreshing stretch of water as far as the eyes can see, the exotic and colorful coral reefs, the connection to nature, and the most-sought-after privacy they offer make the beautiful islands of the Maldives every traveler's dream destination.

Be it someone who wants to tick it off their bucket list, or a travel enthusiast who wants to see the entire world or romantic honeymoon plans, Maldives offers mind blowing holiday retreat for all.

Here are a few destination marketing strategies to bring more travelers to the Maldives in 2019:

1. Start with your Hotel and Restaurant Website

People travel to the Maldives from all parts of the world. The Internet is their go-to option for information. Even if they book with you from online booking platforms, they are likely to check your property's website to get a clear picture of what to expect when they arrive.

Given the picturesque beauty of the Maldives, you can easily have a very eye-catching website. Along with the beauty of your website, take care that your website has all the relevant information like contact, location maps and transportation details displayed prominently.

Having an Online Booking Engine for your website helps as well. Display the perks of direct booking or special holiday packages you offer for your guests. A mobile responsive website will help in giving you extra bookings.

Incorporate SEO strategies to be easily found by the search engines and utilize hotel digital marketing to bring more traffic to your property's website.

2. Visual Marketing:

The Maldives is such a paradise with its heart-capturing natural beauty. Video marketing can do wonders for the Maldives. Video tours of your property, showing how a typical day will look like at your hotel will build credibility in the minds of the viewers. You can also use augmented reality and virtual reality to give the users a taste for the Maldives.

Your beautiful location will also make you a winner in picture-based Social media marketing. Instagram and Pinterest can help you reach a wide range of audience in less amount of time. It also allows you to build a good rapport with your potential guests.

You can also tie up with an influencer on various social media. Youtube can also help you, there a lot of travel bloggers out there who would love to share the amazing experiences of Maldives with their users.

3. Content Marketing:

Being an insider, you can create excellent content for travelers all around the world. From the best attractions of Maldives to must-try local cuisines to travel guides- there is a lot of content you can offer!

You can create lists of best activities do or what not to do in the Maldives. Anything that will help your potential guests to be better for the travel will earn you brownie points.

By creating content that helps tourists know more about the Maldives before coming there will build reliability in their minds. It will also establish you as an expert on all things the Maldives.

4. Excellent Service

People on holidays expect to be treated with the utmost care. Making their stay as memorable as possible becomes your responsibility once they step into your property.

Streamlined and Quick Services are expected by every guest. To offer excellent guest experience to your guests you can make use of a Hotel Management Software and Restaurant POS Software of carrying out your daily hotel operations smoothly.

You can also promote user-generated content like reviews, social media posts and even holiday videos to highlight your service.

It is no surprise that Technology has become an indispensable part of the hospitality and Restaurant industry. A reliable technology partner can speed-boost the success of your property as well as make your staff more productive. Needless to say, management software not only saves time and money, but they also help generate higher revenues

If you are looking for trustworthy cloud-based Hospitality Software for your Hotels and Restaurant, Pure ITES can be the exact solution you are looking for. We offer an entire suite of hotel management software like Property management System, Channel Manager, Online Booking Engine and Restaurant Management tools like Restaurant POS system, Kitchen Display System, Online Ordering systems, Feedback Management system and Digital Menus. Contact us to know more about our products and services.

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